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| | | As Marketing Director, Jill McFarland uses her extensive marketing, sales and product development knowledge to effectively communicate BHI's thought leadership and constant drive to anticipate and stay ahead of the needs of clients and the market place. She is a strong and resourceful leader able to conceptualize and execute hard-hitting campaigns to expand market penetration and sales. She possesses a keen ability to build customer rapport and maximize potential of cultivating business partners and new marketing channels.
Jill brings an enhanced view of the marketplace with her multi-dimensional sales and marketing experience in information technology, hiring systems and compliance to ensure initiatives meet market demands. Her detail and action orientation are crucial to BHI's commitment to communicating the ideas and concepts that make BHI thought leaders.
Jill's areas of expertise include:- Marketing and advertising
- Design and Technology
- Electronic marketing
- Product development and implementation
- Brand awareness/product launch
- Writing and communications
- Campaign and event management
- Building and maintaining client relationships
Jill received a B.S. in Business with a Marketing concentration from Salem State College in Massachusetts. She has had a successful career leading business development and marketing functions mainly with information technology firms. Clients have included some of the world's largest insurance companies and fortune 500 companies.
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